The Offical Portal of the Business Programme for the Malaysia Pavilion

MALAYSIA PAVILION

WEAVING A FUTURE IN HARMONY
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24 APRIL 2025
MALAYSIA'S GREEN GROWTH & FUTURE ECONOMY: INNOVATIONS, SUSTAINABILITY, AND GLOBAL OPPORTUNITIES
This seminar will explore Malaysia’s latest innovations, policies, and the broad business opportunities emerging from its commitment to sustainable economic development. From enhancing industrial productivity through IoT expertise to advancing energy efficiency and renewable energy in pursuit of net-zero goals, Malaysia is steadily moving toward a more inclusive and sustainable future.
We will also delve into strategic investments in the “Silver Economy” to support an aging population, sustainable tourism models, the development of national battery testing infrastructure, and trusted government certification schemes. These topics reflect Malaysia’s cross-sectoral efforts to achieve environmental, economic, and social progress while building stronger international partnerships.
This seminar offers valuable insights and networking opportunities for anyone interested in learning about Malaysia’s current policy landscape, exploring public-private partnerships, or considering investment in sustainable business models.

SEMINAR OVERVIEW

Date & Time
Thursday, April 24, 2025, 10:00 AM – 6:00 PM
(Registration starts at 9:30 AM)
Venue
Malaysia Pavilion 1F, Business Hall
Participation Fee
Free of charge
Entry tickets to the pavilion will be provided.

PROGRAM

DRIVING PRODUCTIVITY AND GROWTH WITH MALAYSIA'S IoT EXPERTISE
With a strong foundation in Industry 4.0, Malaysia offers IoT technologies that improve efficiency, reduce costs, and optimize operations in manufacturing, logistics, agriculture, and smart cities. By using IoT in urban development, Malaysia enhances connectivity, resource management, and sustainability, creating smarter communities. Backed by skilled talent and a focus on digital innovation, Malaysia provides global businesses with tools to achieve higher performance and sustainable growth.
SPEAKER:
Dr. Mazlan Abbas
CEO and Co-founder
Favoriot Sdn. Bhd.
ENERGY EFFICIENCY AND RENEWABLE INDUSTRY IN MALAYSIA: KEY INITIATIVES AND BUSINESS OPPORTUNITIES TOWARDS ACHIEVING NET ZERO TARGET
Malaysia is committed to leading in sustainable energy solutions under the National Energy Transition Roadmap (NETR) 2050, aiming for net-zero carbon emissions and improved energy efficiency. By accelerating renewable energy adoption, the government seeks to enhance business competitiveness, environmental responsibility, and economic growth.
SPEAKER:
Mr. Zaini Abdul Wahab
President
Malaysian Association of Registered Energy Managers and Energy Auditors (MAREMA)
Mr. Zuraidi Zainol
Senior Manager
Malaysia Productivity Corporation
( マレーシア生産性公社 )
OUR JOURNEY, VISION AND OFFERINGS
The pocket talk will cover an introduction to Redly - Our purpose, transformation plan, key highlights of 2024 and our sustainability roadmap, concluding with an overview of our products and services.
SPEAKER:
Mr. Sid Mark Anthony Gordon Hart
CEO
Redly, POS Malaysia International
Ms. Nurhidayah Audreina Tang Binti Abdullah
Head of Sales
Redly, POS Malaysia International
SUSTAINABLE TOURISM: BUILDING A PRODUCTIVE FUTURE
Championing sustainable tourism practices that leverage green technologies, community empowerment, and responsible resource management to enhance productivity and ensure a resilient, productive future for the sector.
SPEAKER:
Mr. Rohizam Md Yusoff
Champion
Tourism Productivity Nexus (TPN)
Ms. Norhafiza Shafie
Programme Analyst, Inclusive and Sustainable Economy Management, Governance and Local Development Division United Nations Development Programme (UNDP) Malaysia, Singapore, and Brunei Darussalam
MALAYSIA'S SILVER ECONOMY: INVESTING IN THE FUTURE OF AGING CARE
Malaysia's 2030 demographic shift presents a pivotal moment: an aged society demanding visionary solutions. This forum, 'Malaysia's Silver Economy: Investing in the Future of Aging Care,' transcends conventional discourse, forging strategic pathways for a robust and inclusive silver economy. It will unveil the compelling economic potential of targeted investment, demonstrating how innovative collaboration can drive productivity growth and elevate national competitiveness. The session will also dissect the critical nexus of policy, community needs, and global best practices, equipping decision-makers with actionable foresight.
SPEAKER:
Mr. Wan Mohd Rashidi Wan Yahaya
Chairman
Malaysia Caregivers Association (KENDANA)
YM Raja Shahreen Raja Othman
Executive Director
Bina Darul Aman Berhad
Japan Well-Aging Association
Mr. Mohd Aizuddin Noor Azman
Assistant Manager
Malaysia Productivity Corporation
NATIONAL RECHARGEABLE BATTERY TESTING CENTRE (NRBTC)
Malaysia’ s Green Leap – Building A Battery Testing Centre. As Malaysia embraces the electrification wave, reliable and safe batteries are essential for EVs and large-scale energy storage systems. Comprehensive testing ensures compliance with regulations and reduces liability risks for manufacturers. Join us to learn about Malaysia’ s green ambitions in developing the cutting-edge National Rechargeable Battery Testing Centre (NRBTC) to enhance the safety of large format rechargeable batteries and to boost consumer confidence in the growing EVs and renewable energy market.
SPEAKER:
Ms. Siti Munirah Hasanaly
Senior Researcher
Advanced Materials Research Centre
SIRIM Berhad
ACCREDITATION OF CERTIFICATION BODIES
JSM's accreditation expert will share on JSM accreditation system is in accordance to the international standard ISO/IEC 17011 to ensure that the accreditation services provided are impartial, non-discriminatory and credible. The primary objective of accreditation services is to provide a credible accreditation service such that ultimately endorsed test reports and calibration certificates are accepted internationally. The accepted mechanism for recognition is by means of the Mutual Recognition Arrangements framework of the International Laboratory Accreditation Co-operation (ILAC) and Asia Pacific Accreditation Cooperation (APAC).
SPEAKER:
Department of Standards Malaysia
( マレーシア標準局 )
INVESTMENT ON SUSTAINABLE TOURISM IN MALAYSIA
Malaysia is investing in sustainable tourism by promoting eco-friendly initiatives, green infrastructure, and community-based tourism to preserve its biodiversity and cultural heritage. With innovative policies and a commitment to sustainability, Malaysia offers global investors opportunities to drive growth while protecting natural assets and supporting local communities.
SPEAKER:
Mr. Rohizam Md Yusoff
Champion
Tourism Productivity Nexus (TPN)
Ms. Norhafiza Shafie
Programme Analyst, Inclusive and Sustainable Economy Management, Governance and Local Development Division United Nations Development Programme (UNDP) Malaysia, Singapore, and Brunei Darussalam
OUR JOURNEY, VISION AND OFFERINGS
The pocket talk will cover an introduction to Redly - Our purpose, transformation plan, key highlights of 2024 and our sustainability roadmap, concluding with an overview of our products and services.
SPEAKER:
Mr. Sid Mark Anthony Gordon Hart
CEO
Redly, POS Malaysia International
Ms. Nurhidayah Audreina Tang Binti Abdullah
Head of Sales
Redly, POS Malaysia International
Menara MATRADE,
Jalan Sultan Haji Ahmad Shah,
50480 Kuala Lumpur, MALAYSIA
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